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Methodology

How recognition is decided

Editors read what each company publishes, choose the honorees and write a note on each one. There are no entry forms, no fees and no scores.

What the editors read for

Criterion
Analytical & Clinical Evidence
Documentation Completeness
Safety & Compliance
Practitioner or Lab Credentials
Public Transparency

The five criteria say what the editors look for in a company's own published material. They carry no points and feed no formula.

Four steps

  1. 1

    Public material

    The editors start from a company's own site: its product and service pages, published test reports, certifications and contact details.

  2. 2

    Selection

    The editors decide which companies fit each category. No company applies, and nothing is submitted to us.

  3. 3

    Note

    Each honoree gets one or two plain sentences on what it does and one concrete thing its own site shows.

  4. 4

    Publication

    The register goes out by category and cycle. Earlier cycles stay in the archive.

Threshold and independence

Categories may have zero winners if no entrant meets the threshold. No winner pays a fee for inclusion.

Honorees are selected by our editors based on a published evaluation of publicly available information. We test no products and sample no lots. A note is an editorial judgement, not a lab result, a medical opinion or a legal certification.